Published: 29 Jul 10
Redwood's Cronacle manages the complexity of customer, sales and market data
UK July 29th, 2010 -- Redwood Software (www.redwood.com) announced today that it has enabled brand value and customer insight specialists, dunnhumby, to meet the demands of rapid growth by successfully helping to drive automation across applications, data and infrastructure.
dunnhumby gathers, processes and interprets customer, sales and traditional market research data to enable their clients learn about customers and their behaviours. They use this insight to build customer-driven action plans for improving their clients' product range, availability, pricing and promotions – to enrich the customer experience and create sustainable loyalty.
Cronacle, Redwood's dynamic process automation solution, executes 500,000 jobs per month globally and processes terabytes of data enabling dunnhumby to deliver relevant data and insights to clients in the most efficient way possible. Cronacle's industry-leading automation capabilities support the company's expansion while retaining the highest levels of service to their clients.
"Sometimes you know something is really working because nobody notices it" said Neil Lewis, Group Automation Manager for dunnhumby. "Redwood's Cronacle has become one of those things….a critical enabling technology that everyone just expects to work, and it just does."
Automation is critical to dunnhumby. In the past, each client solution was custom developed by individual dunnhumby client teams, which was both inefficient and costly. The automation enabled by Cronacle provides faster delivery to customers through a standardized set of capabilities. This innovative approach reduces the cost of on-boarding new clients and increases the productivity of the client teams.
"This has been an exciting project for Redwood and we are pleased to be working with dunnhumby" said John Hammond, UK Managing Director for Redwood Software. "A complete solution, Cronacle manages tremendous volumes of complex customer data across multiple systems, enabling dunnhumby to deliver rapid, repeatable, and consistently high-value solutions to their clients. Cronacle's inherent scalability easily supports dunnhumby's rapid growth".
About dunnhumby
dunnhumby is the global leader at helping companies understand the wants, needs and desires of their customers. Insights from over 350 million people in 24 countries enable dunnhumby's clients to put the customer at the heart of the way their people, processes and systems work. Once companies put the customer first in business decisions, they become their customers' first choice—increasing brand value as they buy one more product, one more time.
Employing more than 1,300 people in 30 offices in Europe, Asia and the Americas, dunnhumby serves a prestigious list of companies including Tesco, Casino, Kroger, Procter & Gamble, Shell, Coca-Cola and Mars. For more information, visit www.dunnhumby.com
About Redwood Software
Redwood Software is a global software company providing workload automation, job scheduling, financial process automation, and enterprise report management solutions that enable organizations to maximize the value of their information management and technology investments. Serving thousands of customer installations worldwide, Redwood solutions help customers meet the challenges of today's competitive environment by delivering solutions that make business operations faster, more effective, and more efficient. Founded in the Netherlands in 1993, Redwood serves businesses worldwide through locations in Europe, North America, and Australia, and through its alliances, including its strategic partnership with SAP AG.
# # #
Redwood, Cronacle and Cronacle Mobile are trademarks or registered trademarks of Redwood Software in the U.S. and other countries.
All other products or company names mentioned are used for identification purposes only and may be trademarks of their respective owners.
Contact Redwood Software:
Global
Patricia Kelly
Director of Analyst and Public Relations
+1 248 628 3563
pr@redwood.com
Europe
Sheila Badoux
Marketing Communications
+31 30 635 4555
pr@redwood.com
