Wokingham, UK
Job Purpose
Working alongside global product management and marketing, you will own and create the finance related messaging and positioning for products and associated solutions. You will develop innovative marketing programs across the whole product lifecycle to drive sales and channel enablement and create end user demand. In your role as a Product Marketing Manager you will be the expert in our customers and their buying criteria specifically in relation to financial requirements, and will transfer that knowledge to the direct sales teams and the channel. You will provide the critical link in implementing approved product marketing strategies across the regions, by providing materials, campaigns, enablement programs and logistics coordination.
Responsibilities
- Work alongside product management to develop product positioning and messaging that differentiates our product and associated solutions in the financial market.
- Communicate the value proposition to the sales and channel teams and develop sales tools that support the selling process of Redwoods financial products.
- Plan the launch of new products and releases and manage the cross-functional implementation of the plan.
- Be the expert on your buyers, how they buy and their buying criteria; be the expert on our competition and how to differentiate our offerings.
- Provide input on how Redwoods financial products are represented within the market and feed back to development customer requests and requirements.
- Develop the plan and implement the production of campaigns that are driven through field based marketing.
- Work with regional field marketing to manage the marketing programs that drive demand for financial products and associated solutions.
- Provide timely reporting for activities conducted and participate in regular team wide updates and briefings.
Skills and Capabilities
- Track record of success working in product marketing for Enterprise products and solutions.
- Experience working in areas that are relevant to finance operations and/or relevant to the Chief Financial Officer.
- Excellent interpersonal and communication skills to interact with cross functional teams and channel partners.
- Ability to translate technical solutions into compelling propositions that articulate true business value.
- Hands on with a positive 'Can Do' attitude.
- Understanding of international markets and the ability to adapt plans to align with local needs.
- A highly organized individual who can execute successfully against agreed plans.
How to Apply
To apply for this role, please send your CV to becky.hughes@redwood.com, or write to HR, Redwood Software UK Ltd, Woosehill, Wokingham, Berkshire RG41 3AT, UK.